Privacy policy

Privacy Policy

Last updated: 29 July 2026

Who we are

Rusty Barrel is a trading name of Urban Factory Limited, a company registered in England and Wales under company number 10796243.

Our registered office is:

Urban Factory Limited
JRA Holdings – End Bay
Blackpool Business Park
Amy Johnson Way
Blackpool
FY4 2RP

UK VAT number: GB292172009

If you have any questions about this policy or how we use your personal information, contact us at support@rustybarrel.co.uk.

Urban Factory Limited is the controller of the personal information described in this policy.

Information we collect

Depending on how you interact with us, we may collect:

• your name, delivery address, billing address, email address and telephone number;
• information about your orders, returns, refunds and exchanges;
• account and login information if you create a customer account;
• correspondence with our customer-service team;
• reviews, survey responses and other feedback you choose to provide;
• information you choose to include in a gift message;
• marketing preferences;
• technical information such as your IP address, device, browser, pages viewed and how you use our website; and
• information used to prevent fraud, protect our website and keep transactions secure.

Payments are processed by the payment provider selected at checkout. We do not normally receive or store your complete payment-card details, although we receive information confirming the transaction and limited payment details needed to manage your order.

We do not intentionally collect special-category personal information, and our website is not intended for children.

How we collect information

We collect information:

• directly from you when you order, contact us, create an account, join our mailing list, submit a review or use our website;
• automatically through cookies and similar technologies; and
• from service providers involved in processing payments, delivering orders, providing customer support, preventing fraud, measuring website performance or operating our store.

How and why we use your information

We use personal information to:

• process payments and fulfil, deliver and manage orders;
• handle returns, refunds, exchanges and warranty requests;
• answer questions and provide customer support;
• send order, delivery and service communications;
• request genuine feedback about an order or product;
• maintain customer accounts;
• prevent fraud and protect our customers, business and website;
• meet tax, accounting and other legal obligations;
• understand and improve our products, website and customer experience; and
• send marketing where you have consented or where we are otherwise permitted to do so by law.

Our lawful bases are:

• contract, where information is needed to process an order or provide a service you have requested;
• legal obligation, where we must keep records or comply with the law;
• legitimate interests, where necessary to operate and improve our business, provide customer support, prevent fraud, request genuine feedback and understand how our store performs; and
• consent, where required for marketing or non-essential cookies.

Where we rely on legitimate interests, we consider the effect on your rights and only use information where our interests are not overridden by those rights.

Marketing

We may send you news, offers and product information where you have asked to receive it or where the law otherwise permits us to contact existing customers about similar products.

You can unsubscribe at any time using the link in a marketing email or by contacting support@rustybarrel.co.uk. Unsubscribing from marketing will not stop essential communications about an order, return or customer-service request.

Reviews

We may use Judge.me and Trustpilot to invite customers to provide independent feedback. For this purpose, we may share limited contact, order and product information needed to send and verify the invitation.

If you submit a review, the review and the name or abbreviation you choose may be displayed publicly in accordance with the review platform’s terms and privacy policy.

Who we share information with

We may share information with trusted providers that help us operate the store, including:

• Shopify, which provides our ecommerce platform;
• payment and fraud-prevention providers;
• Royal Mail and other delivery providers;
• Klaviyo and other email or marketing providers;
• Gorgias and other customer-support providers;
• Judge.me and Trustpilot;
• analytics and advertising providers, including Google;
• providers of store functionality, recommendations and post-purchase offers;
• IT, hosting and security providers;
• accountants, insurers, legal advisers and other professional advisers; and
• regulators, courts, law-enforcement bodies or other authorities where disclosure is legally required.

These organisations may act as processors on our behalf or as separate controllers under their own privacy notices.

We do not sell personal information.

International transfers

Some of our service providers may process personal information outside the UK.

Where a restricted international transfer takes place, we use a lawful transfer mechanism, such as UK adequacy regulations or appropriate contractual safeguards. You can contact us for more information about the safeguards relevant to your information.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Order, payment and accounting records are normally retained for at least six years where required for tax, accounting, warranty or legal purposes.

Customer-service correspondence is kept for as long as needed to resolve the enquiry and maintain an appropriate record. Marketing information is retained until you unsubscribe or it is no longer needed, although we may retain a minimal suppression record so that we respect your request not to be contacted.

Your rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;
• ask us to correct inaccurate information;
• ask us to delete information;
• ask us to restrict how information is used;
• object to certain uses of your information;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

The right to object includes an absolute right to object to your personal information being used for direct marketing.

To exercise a right, contact support@rustybarrel.co.uk. We may need to confirm your identity before completing the request.

Complaints

Please contact us first if you have a concern so that we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

Cookies and similar technologies

Our website uses cookies and similar technologies.

Strictly necessary cookies support functions such as the basket, checkout, account security and fraud prevention. These cookies are required for the website to operate.

Subject to your choices, we may also use analytics, functionality and advertising cookies to understand website performance, remember preferences, measure advertising and improve the customer experience.

You can control cookies through your browser settings. Blocking some cookies may affect how the website works.

The cookies and providers used by the store may change as we update our services. We periodically review our cookie use and this policy rather than relying on a fixed list of cookie names that may become outdated.

Changes to this policy

We may update this policy when our services, providers or legal obligations change. The latest version will always be published on this page with its revision date.